PRIVACY POLICY

Last updated: December 29, 2025

Cal Roof, Inc. (“Cal Roof,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it.

This Privacy Policy describes how we collect, use, disclose, and protect Personal Information when you interact with our website, online forms, email communications, and any related online features where this Privacy Policy is posted, including when you:

• Visit our website or interact with any online content that links to this Privacy Policy;
• Submit inquiries or requests for roofing services;
• Communicate with us by email, telephone, or online forms; or
• Interact with our advertising or third-party platforms that reference or link to this Privacy Policy.

This Privacy Policy does not apply to:

• Information collected offline (such as during an in-person estimate or services performed at your property);
• Websites or services that do not link to this Privacy Policy; or
• Third-party websites or platforms we do not own or control.

By accessing or using our website or providing Personal Information to us, you agree to this Privacy Policy. We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent version. Your continued use of the website after we make changes means you accept those changes.

1. Personal Information We Collect

We collect information that identifies, relates to, describes, or can reasonably be associated with you (“Personal Information”). The types of Personal Information we may collect include:

A. Information You Provide Directly

We collect Personal Information that you provide when you request an estimate, schedule an appointment, or otherwise communicate with us. This may include:

• Identity and Contact Information such as name, email address, phone number, and property address.
• Service Request Information such as the type of roofing repair needed, project details, and any photos or messages you choose to submit.
• Preference and Communication Information including your preferred contact method and responses to customer surveys or feedback requests.
• Promotional and Event Information provided when you voluntarily enter sweepstakes, contests, promotions, surveys, or special offers, including information necessary for eligibility verification and prize fulfillment.
• Testimonials and Customer Reviews if you choose to provide feedback or consent to publication.

We do not request or require Social Security numbers, financial account numbers, or other sensitive identifiers through our website. Please note: If you choose not to provide certain Personal Information, you may not be able to receive a quote, schedule a service visit, or participate in promotional events.

If you are a California resident, please see Section 15 for our supplemental California privacy statement.

B. Information Collected Automatically

We automatically collect certain information when you use our website. The categories of information we may collect include, but are not limited to, the following:

• Service Use Data about your interactions with our website, such as pages viewed, content clicked, date and time of visits, search queries, features used, referring and exit pages, page response times, download errors, time spent on pages, scroll activity, mouse movements, and methods used to navigate away from pages.
• Device, Connectivity, and Configuration Data about the device and browser you use to access our website, such as device type, operating system, browser type and settings, language, hardware identifiers, and Internet Protocol (IP) address.
• Approximate Location Data based on your IP address or similar identifiers. This allows us to understand where our website is being accessed and tailor marketing or support efforts. We do not request or collect precise geolocation (such as GPS or nearby Wi-Fi/cell tower data) through our website.

We and our analytics and advertising partners use cookies, pixels, and similar tracking technologies to collect this information, improve our website, and measure marketing effectiveness. You can manage cookies through your browser settings, though doing so may affect website functionality.

If we combine or link automatically collected information with Personal Information so that it directly or indirectly identifies you, we treat the combined information as Personal Information under this Privacy Policy.

C. Information from Third Parties

We may receive personal data about you from other sources and combine that with information we collect directly from you. This includes: (1) lead generation or home services platforms (e.g., forms submitted on third-party sites where you expressed interest in roofing services); and (2) advertising partners and analytics providers (to understand website traffic and marketing effectiveness).

2. How We Use Your Personal Information

Company uses the information we collect, or that you provide, for the following business and commercial purposes:

• To provide and improve our roofing services, including responding to requests, scheduling site visits, evaluating service needs, and preparing estimates.
• To communicate with you, including sending confirmations, responding to inquiries, and providing customer support.
• To send you marketing and promotional communications, including information about services, special offers, contests, sweepstakes, and other events of interest. You may opt out of marketing communications at any time by following the instructions in the communication.
• To personalize your experience on our website and tailor content to your interests and local service availability.
• To analyze usage and trends to improve our website, measure the effectiveness of our advertising, and support system administration.
• To verify eligibility and facilitate contests, sweepstakes, promotions, and events you voluntarily enter, including prize delivery, winner verification, and required regulatory disclosures.
• To maintain the security and integrity of our systems, prevent fraud, and detect and address technical or safety issues.
• To comply with legal obligations or respond to lawful requests, subpoenas, court orders, or government inquiries.
• To enforce our agreements, including billing, collections, and resolving disputes.
• To notify you about updates or changes to our website or policies.
• For any purpose you direct or consent to, including uses described at the time of collection.

We may use aggregated or de-identified information for any lawful purpose, provided it does not identify an individual.

3. How We Share Personal Information

We may disclose aggregated or de-identified information about our users without restriction. We may disclose Personal Information that we collect or that you provide as described in this Privacy Policy:

A. Service Providers

We disclose information to trusted third parties who assist us in operating our business and providing our website, such as website hosting, analytics, marketing service providers, and customer communication tools. These service providers are permitted to use Personal Information only as needed to perform services on our behalf and are required to protect the confidentiality and security of the information.

B. Promotions, Sweepstakes, and Events

If you voluntarily enter a contest, sweepstakes, or promotion, we may disclose Personal Information:

• As needed to administer the event and verify eligibility
• To promotional partners involved in fulfilling the promotion
• As required by law, including publishing winner information when required

Each promotion will include its own terms and additional privacy disclosures when necessary.

C. Business Transactions

We may disclose or transfer Personal Information in connection with a merger, acquisition, reorganization, financing, or sale of Company assets. Personal Information may be transferred to the successor organization as part of such transaction.

D. Legal, Safety, and Compliance

We may disclose Personal Information if we believe it is necessary to:

• Comply with applicable law, legal process, or governmental requests
• Enforce our agreements, including for billing and collections
• Protect the rights, property, security, or safety of Company, our customers, or others
• Detect, prevent, or investigate fraud, abuse, security incidents, or other harmful activities

E. With Your Direction or Consent

We may share Personal Information for any purpose disclosed to you at the time of collection, or when you otherwise provide consent.

4. Retention Policy

Company keeps your information for as long as appropriate to provide services to you through our website, to fulfill your requests, for legal compliance and enforcement purposes, and for resolving disputes. Actual retention periods depend on a variety of factors, such as the type of product, the type and sensitivity of the data, business needs, customer expectations and needs, the types of available user controls, and the form in which the data is stored.

5. Cookies

A. Accepting Cookies

Cookies are small files stored on your browser or device that help improve the functionality and performance of our website. We use cookies, pixel tags, and similar tracking technologies to recognize your device, understand how our website is used, and enhance your browsing experience. You can adjust your browser settings to choose whether to accept or reject cookies. If you disable cookies, some website features may not function properly.

B. Third-Party Cookies

We may allow third-party service providers, such as analytics or advertising partners, to place cookies and similar tracking technologies on our website. These third parties may collect information about your use of our website in order to help us measure and improve website traffic, marketing effectiveness, and user engagement.

For more information on how these third parties use tracking technologies, please refer to their respective privacy policies.

C. Managing Cookies & “Do Not Track”

You can block or delete cookies at any time through your browser settings. Please note that some preferences and opt-outs are stored in cookies, so deleting cookies may require you to re-set those choices, and certain features of the website may not function fully if cookies are disabled.

Some browsers transmit “Do Not Track” signals. Because there is currently no industry standard for responding to these signals, our website does not take action in response to them. We will, however, honor Global Privacy Control (GPC) signals as required under California law.

D. Analytics

We use Google Analytics to help us understand how visitors engage with our website and to improve its performance. Google Analytics uses cookies and similar technologies to collect information such as pages visited and time spent on the site. Google may also collect data on behalf of Cal Roof as described in its privacy policy here: https://policies.google.com/privacy. You may opt out of Google Analytics by installing the browser add-on available here: https://tools.google.com/dlpage/gaoptout.

E. Social Media Plug-Ins

Our website may include social media features or plug-ins, such as those from Facebook, Instagram, or Yelp. When you interact with these features, the social media platform may receive information about your visit and may set its own cookies. We do not control these technologies.

For more information on how social media platforms collect and process data, please review their respective privacy policies.

6. Managing Your Information

You have choices regarding how we collect, use, and share your information. Depending on how you interact with us, you may exercise these choices as outlined below.

A. Accessing and Updating Information

If you would like to access, correct, or update the Personal Information we hold about you, please contact us using the information provided in Section 12 (Contact Us). We may request additional information to verify your identity before processing your request.

We may retain certain information as permitted or required by law, to complete transactions you have requested, to protect our rights, or to comply with legal obligations.

B. Requesting Deletion

You may request that we delete your Personal Information, subject to certain legal exceptions. We may deny a deletion request if retaining the information is necessary for us to:

• Complete a transaction or provide a requested service
• Detect and protect against fraud or illegal activity
• Debug or repair errors
• Comply with legal obligations
• Maintain internal operations reasonably aligned with your expectations
• Ensure the security and integrity of our systems

If we deny your request, we will inform you of the reason as required by applicable law.

C. Marketing Preferences

You may opt out of receiving promotional emails or marketing messages at any time by following the instructions in those communications or by contacting us using the information in Section 13. Please note that opting out of marketing does not affect transactional or service-related messages.

D. “Do Not Track” Signals

Some browsers transmit “Do Not Track” signals. Because there is no industry standard governing how websites should respond to these signals, we do not take action in response to them. We will, however, honor Global Privacy Control (GPC) signals to the extent required by California law.

7. Collection and Use of Data in Promotional Activities, Contests, Sweepstakes, and Special
Events

From time to time, Company may offer promotional activities such as contests, sweepstakes, surveys, or special events (collectively, “Promotions”). Participation in any Promotion is voluntary. When you enter a Promotion, we may collect Personal Information necessary to administer the Promotion, verify eligibility, and contact you about your participation.

Each Promotion will include its own official rules, and when applicable, additional or supplemental privacy disclosures. In the event of a conflict between those specific terms and this Privacy Policy, the Promotion rules will govern.

If you are selected as a winner, we may require additional Personal Information to award the prize and may use certain information, such as your name, city of residence, likeness, and entry content, for administrative or promotional purposes as permitted by law and the official rules. You may also be required to sign a release or acknowledgment as a condition of receiving a prize.

We may share information collected for Promotions with third-party service providers and promotional partners assisting with the administration and fulfillment of the Promotion, and as otherwise permitted in this Privacy Policy.

8. Promotional E-mails

A. Receiving Emails

If you choose to receive marketing or promotional communications from us, we may send you emails about our roofing services, seasonal maintenance reminders, special offers, and promotions. You can withdraw your consent or unsubscribe from marketing communications at any time.

We may still send non-marketing communications related to your inquiries or services you have requested, such as appointment confirmations, project updates, and warranty-related messages.

B. Opt Out

You may opt out of receiving promotional emails from us at any time by clicking the “unsubscribe” link in our emails or by contacting us using the information provided in Section 12 (Contact Us).

9. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, disclosure, alteration, or destruction. These measures include secure servers and technical protections intended to reduce risks of loss or misuse.

However, no system or method of data transmission over the Internet is completely secure. We cannot guarantee absolute security of the information transmitted to or through our website, and any transmission is at your own risk. If we learn of a security incident involving your Personal Information, we may notify you as required by applicable law.

10. International Data Transfer

We are based in the United States, and our website is intended for individuals located in the United States. If you access our website from outside the United States, you acknowledge that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction.

11. Legal Disclosures and Safety

We may disclose Personal Information if we believe doing so is necessary to:

• Comply with a legal obligation, government request, or lawful process
• Enforce our policies and agreements
• Protect the rights, safety, and security of Cal Roof, our customers, or the public
• Detect, prevent, or address fraud, security incidents, or illegal activity

We may also share information with law enforcement or other authorities if required under applicable law.

12. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, you may contact us at:

We may ask for certain information to verify your identity before processing a privacy request.

13. Changes to Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated version on our website and revise the “Last Updated” date at the top of the Policy. Your continued use of our website after we make changes means you accept the updated Policy.

14. Dispute Resolution and Governing Law

This Privacy Policy is governed by the laws of the State of California, without regard to its conflict of laws principles. Any disputes arising from this Privacy Policy or your use of our website will be resolved exclusively in the state or federal courts located in California, and you consent to personal jurisdiction in those courts.

15. California Privacy Rights

If you are a California resident, you have certain rights regarding your Personal Information under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”).

These rights apply only to Personal Information we collect that is subject to the CCPA/CPRA.

D. Notice at Collection

We collect the categories of Personal Information described in Section 1 of this Privacy Policy for the business and commercial purposes described in Section 2.

We retain Personal Information for as long as reasonably necessary for the purposes disclosed, unless a longer period is required by law. We do not collect or use sensitive Personal Information for any purpose that would require a separate limited-use notice.

E. Right to Opt-Out

If we engage in targeted advertising that uses your Personal Information across different websites or apps, you may direct us to stop “sharing” your Personal Information for those purposes. We will honor Global Privacy Control (GPC) signals as required by California law.

F. Rights to Know, Delete, and Correct Your Information

You may request:

• Access to the Personal Information we have collected about you
• Deletion of your Personal Information, subject to legal exceptions
• Correction of inaccurate Personal Information

We will acknowledge your request within the timeframe required by law and may ask you to provide information necessary to verify your identity.

G. Authorized Agents

You may designate an authorized agent to submit a request on your behalf. We may need to verify both your identity and your agent’s authorization.

H. Right to Non-Discrimination

We will not discriminate against you for exercising any rights under California law.

I. Notice of Financial Incentives

If we offer Promotions, sweepstakes, or similar programs that provide discounts, rewards, or other benefits in connection with the collection of Personal Information, participation is voluntary and governed by the official rules of the Promotion.

J. How to Submit a Request

To exercise your California privacy rights, contact us at:

We will use the information you provide to verify and process your request.